Wednesday, 4 November - 11 November 2009
Santa Monica, California: Loews Santa Monica Beach Hotel and surrounding theaters
The business of independent motion picture production and distribution - a truly collaborative process - reaches its peak every year at the American Film Market. Over 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, red carpet premieres, networking and parties. Participants come from over 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press all those who provide services to the motion picture industry.Founded in 1981, the American Film Market (AFM) has grown steadily to become the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed — on both completed films and those that haven’t started shooting yet — making AFM the must-attend industry event.
The AFM transforms Santa Monica. The Loews Santa Monica Beach Hotel and the Le Merigot Beach Hotel are converted into a busy marketplace. All 23 screens on the Santa Monica Promenade and the surrounding community become AFM screening rooms for the entire eight-day event and eight digital and video screening rooms are added just for the AFM. Participants may view more than 900 screenings of approximately 500 films - 31 new films every two hours - the majority of them world or U.S. premieres. Titles range from big budget blockbusters that will be released by the major studios in the U.S., to lower budget art and genre films recognized at international film festivals, all destined for theaters and television around the world.
With 8,000 attendees, 900 screenings, and seminars programmed by leading industry organizations, the American Film Market continues to be the pivotal destination for independent filmmakers and business people from all over the world.
| When: | 2009: November 4 - 11 2010: November 3 - 10 2011: November 2 - 9 2012: October 31 - November 7 |
| Where: | Santa Monica, California |
When is the AFM?
Wednesday, 4 November - 11 November 2009
Where is the AFM held?
Santa Monica, California: Loews Santa Monica Beach Hotel and surrounding theaters
Is the AFM a film festival?
The AFM is a marketplace where producers and sales companies license films to distributors. The AFM is not a festival, and there are no competitions or prizes.
Who can exhibit?
Any production or distribution company may exhibit at the AFM. To exhibit with an office, costs begin at less than $8,700. See How to Exhibit under Exhibition Resources for more information. In addition to production and distribution companies, exhibition space and sponsorship opportunities are available for companies that provide services or products to the entertainment industry. Contact Robin Burt at AFM@ifta-online.org for more information.
Can anyone attend the AFM?
Yes. Please see How to Register under Attendee & Buyer Resources for more information.
How do I pitch my project or film at the AFM? The AFM is a great place to pitch your project or film - if you have a plan. Read How to Work the AFM and use these steps to increase your chances of success.
When can I register?
Attendees may register in advance or on-site. It is suggested that you pre-register for discounts and convenience.
What about hotel accommodations?
The AFM offers discounted rates at official AFM Hotels for Registered Attendees. Reservations must be made through the AFM. Hotel reservations are only accepted with a corresponding badge order. Please see the registration page for more details."
When are future AFMs?
2010: November 3 - 10
2011: November 2 - 9
2012: October 31 - November 7
The American Film Market is produced by the Independent Film & Television Alliance, www.ifta-online.org
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