AFM 2011 Marketing Conference

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http://kurtkelly.blogspot.com/
Story by Kurt Kelly for Live Video, Inc. News
https://plus.google.com/u/0/110663094104792495582/about
Sunday, November 5, 2011
Contact: Edward James info@livevideoinc.com
www.youtube.com/kurtkelly1

The AFM 2011 Marketing Conference, Sunday, November 6, is another huge success attended by record crowds of Industry Professional.

Marketing Conference sponsored by Mexican Film Commission

In the age of digital media, connecting with and engaging the audience in authentic, creative ways is critical. Word-of-mouth and friend recommendations can make or break the box office results. The gurus behind the most successful and innovative new media marketing campaigns discuss reinventing the marketing wheel, explore how the consumer can be the most effective marketing tool and reveal how to win over the broadest possible audience.

First Session - Limited & Specialty Releases
Moderator:Mark Pogachefsky, Co-Founder and President, MPRM COMMUNICATIONS
Panelists: Wendy Cohen, Director, Digital Campaigns & Community, Participant Media / TakePartScott Mansfield, CEO & Managing Partner, monterey media inc.
Jamie Patricof, Founder, Hunting Lane FilmsDennis Rice, Founder, Vision Entertainment
Second Session - Wide Releases
Moderator:Pamela Rodi, Executive Vice President, Marketing & Publicity, Myriad Pictures

Panelists:
Vincent Bruzzese, President, Worldwide Motion Picture Group at Ipsos OTX MediaCTTomas Jegeus, Co-President, International, 20th Century FoxKarina Kogan, Chief Marketing Officer, BUZZMEDIA
Jack Pan, EVP, Marketing, Summit Entertainment

AFM Conference Series

Presented by:

The AFM Conference Series gives attendees tremendous knowledge, insight, access, value and a rare opportunity to hear from the industry’s global thought leaders, decision makers and experts who all converge annually at the AFM.
The AFM Conference Series will include a Finance Conference, Production Conference, Marketing Conference, Distribution Conference and Pitch Conference. From treatment to screen, it’s all covered!
Finance Conference tickets are SOLD OUT.
All other Conferences require purchase of an Executive Pass Plus or Industry Pass Plus. See Attendee Packages & Pricing for more information.
TICKETS WILL NOT BE SOLD AT THE DOOR FOR ANY CONFERENCE.

Doors & Will Call Open at 8:00am
Conference Hours: 9:00am - 1:00pm daily
Conference Location:
Fairmont Hotel, Starlight Ballroom - 101 Wilshire Blvd., Santa Monica

Other AFM News today:

Industry Conversations

The AFM Industry Conversations are interactive and informative discussions led by Hollywood thought leaders, decision makers, trendsetters and experts.

Industry Conversations are free to anyone with an AFM Badge. Seating is limited to 100 attendees and is on a first-come, first-served basis. They will be held at the Loews Hotel in the AFM Press Conference Room.

Speakers will be announced as confirmed on this page and MyAFM.

Sunday, November 6

2:30 PM

A Conversation with Director Rob Reiner for his new film "Summer at Dog Dave's" presented by Voltage PicturesHosted by Josh Dickey, Film Editor, Variety

AFM Exhibitor Releases

http://www.americanfilmmarket.com/afm-exhibitor-releases

AMERICAN FILM MARKET® LAUNCHS NEW FIVE-DAY AFM CONFERENCE SERIES

The remaining 2011 AFM Conference Series will consist of:

Monday, Nov. 7 – Production Conference
Brand integration and packaging often play an important role in the filmmaking process. From big-budget blockbusters to art and genre films, the creative visions of directors, writers and producers are being supported, yet challenged, by these new business models and opportunities. Agents, advertisers and producers disclose what is going on behind the scenes and how to seamlessly incorporate these new decision makers into the production process.

Tuesday, Nov. 8 – Distribution Conference
Why make a film if no one will see it? Industry leaders disclose their successful strategies for managing and monetizing the proliferation of global platforms and changing release strategies. They will also separate fact and fiction about limited & specialized releases, film festivals and straight-to-VOD.

The 2011 AFM Conference Series will be held Nov. 4-8 at the Fairmont Miramar Hotel. For additional information, visit www.AmericanFilmMarket.com/conferences.

About the AFM
The business of independent motion picture production and distribution – a truly collaborative process – reaches its peak every year at the AFM, when more than 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, conferences, premieres, networking and parties. Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world's press and all those who provide services to the motion picture industry.

Founded in 1981, the AFM quickly became the premier global marketplace where Hollywood's decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed - on both completed films and those in every stage of development and production - making the AFM the must-attend industry event.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world's producers and distributors of independent motion pictures and television programs. More information is online at www.IFTA-online.org.

Today the American Film Market (AFM) opened in Santa Monica California. This year Live Video Inc[LVI] Executive Producer - Director, Kurt Kelly will be working with Pepper Jay and her team from Actors Reporter to host coverage from this years event. To arrange on camera interviews with LVI'sKurt Kelly and Actors Reporter, contact Producer "Pepper Jay" <pepper@actorsreporter.com>, or "Edward James" <info@livevideoinc.com> or call 310-925-2709.