Sunday, September 7, 2014

Actress Chanel Ryan with Host Candace Kita on ActorsE Chat

Watch Now: http://livevideoinc.com/watch/actress-chanel-ryan-with-host-candace-kita
Read More: http://www.actorsentertainment.com/?s=live+video+inc





Chanel Ryan is a blooming actress who sat down with Candace Kita to discuss her time in the industry as well as all of her upcoming projects on ActorsE Chat which is a co production of Pepper Jay Productions and Live Video, Inc.

Chanel, an American actress and model of German and Irish descent, is no stranger to the entertainment industry. She has successfully navigated the acting and modeling industry over the past decade. Discovered on the beach in her early teens, her career has been going non-stop ever since.
Ryan’s first movie appearance was in the independent film “Waiting For The Rocket” in 1994. In 1997, she auditioned for the film “George Wallace”. Legendary director John Frankenheimer offered her the part on the spot, working with veteran actors Gary Sinise and Mare Winningham. In 1998, she landed the role of one of the Felon Cheerleaders in the Universal film BASEkeball, from the creators of South Park and director David Zucker. In 2002, her improv training with the Groundlings and ACME Comedy Theater helped her garner a guest starring role opposite Bill Murray in the pilot “The Sweet Spot”, as well as the role of iconic entertainer Andy William’s girlfriend and co-host on “The Andy Williams Easter Special” for the BBC.

During the early years of her career, Chanel’s main focus was modeling. She still continued to take acting jobs sporadically, but enjoyed success in the modeling world and spent the majority of her time traveling to different exotic locations for work. In 2011, she shifted her attention from modeling to acting full time.

Her recent acting roles include Jonas Akerlund’s “Small Apartments” with James Caan and Billy Crystal; “Dorothy And The Witches Of Oz”, starring Sean Astin, Christopher Lloyd and Lance Henrickson; “Skum Rocks” with Alice Cooper and “Bad Kids Go To Hell” with Judd Nelson and Ben Browder, based on the best-selling comic book.

She appears as “Fantazia” in the cult classic follow-up “Hobgoblins 2″ from director Rick Sloan and is next featured in, the soon-to-be-released horror film, “Alice D.”, where she plays genre legend Kane Hodder’s evil sidekick “Isabel”; Creature Feature “Dead Sea” alongside scream queen Devanny Pinn; and the upcoming drama “Bigger Than The Beatles” as Candice Bergen.
Next, she’ll be starring in three independent films; horror film “Circus Of The Dead” alongside Bill Oberst Jr., the psychological thriller “House On Rodeo Gulch” and the sci-fi feature “The Halo Theory”.

Always striving for more from her career, the progression to producer was only natural. Her work as an actress on back to back independent features and her years of modeling has served as a hands on film school.
She is currently in pre-production on her feature film producing debut: “Crimson Saints,” where she brings her extensive experience, knowledge of public relations/marketing/branding and her vast rolodex to the project.

Chanel has studied with some of L.A.’s most respected and renowned acting coaches including Margie Haber (Master Class), Aaron Speiser, Lesly Kahn and Katt Shea.
She’s had extensive dialect coaching from the “Master of Voices”, Bob Corff, helping her perfect numerous accents, from British to Southern.

One of her other specialties includes full tactical weapons training from an instructor whom trains both military and SWAT officers. She’s proficient with hand guns, automatic rifles and shotguns, as well as hand to hand combat including knife and firearm disarmament.

To date, Chanel has appeared in over 30 national commercials including Pepsi, Saturn, Volkswagen, Del Taco, Wet & Wild Cosmetics, Audi, Coca-Cola, and Visa. You have seen her in campaigns for Anheuser Busch, Burke Williams Spas, Harley Davidson Swimwear, Harrah’s Casinos and Miller Beer, as well as in fashion shows for Fredrick’s Of Hollywood.

Named one of the “Sexiest Women on the Planet” by magazines from four continents, her face and body have graced magazines across the globe, including Maxim, FHM and Playboy.

In 2004, Chanel created her “CHANEL” Swimsuit Calendar; garnishing awards year after year and becoming a seasoned producer of photography and editorial layouts. Her shoots appear regularly on magazine covers and editorials around the world; in publications such as FHM, DT, Nuts, Men’s Edge, People, Ralph, etc. Her clients range from fashion designers, models and actors, feature film campaigns and image consultancy.

An avid animal lover, activist and “rescuer,” Chanel shares her home with two “adoptees”; a cat named Ruby Tuesday and a border collie named Lucky. A portion of the proceeds from her swimsuit calendars, to her numerous autograph appearances, go to support animal charities each year.
 


Kurt Kelly is "the Voice of Experience", he is also one of the most sought after interviewers in the industry as he gets to the heart of any interview.  With over 30 years inside the industry he has interviewed everyone from DC to Hollywood. More on Kurt http://www.imdb.com/name/nm3470753/?ref_=rvi_nm


The interview will be taped in the Pepper Jay Studios in the heart of Hollywood.  Pepper Jay broadcasts live 5 days per week from her studio bringing you the best inside view of Hollywood that the industry has to offer.  ActorsE Chat has had over 6 million international viewers, recently winning a Telly.  ActorsE has also had over 1200 celebrity guests from all corners of the industry.

ActorsE Chat is a co-production of Pepper Jay Productions and Live Video, Inc. The interview will be produced in the Pepper Jay Studios, live from the heart of Hollywood.  Pepper Jay http://www.imdb.com/name/nm1941244/?ref_=fn_al_nm_1 produces and directs ActorsE Chat live 5 days per week.  She keeps amazing content coming!
ActorsE Chat is Produced by Pepper Jay, Kurt Kelly, William B. Schaeffler, and Melissa English and is a Co-Production of Pepper Jay Productions, LLC http://www.pepperj.com/  and  Live Video, Inc. http://livevideoinc.com/services.html A Kurt Kelly Company http://kurtkelly.com/voice-over-artist.html


For inquiries, bookings, meetings and scheduling:
Tel: +1-310-925-2709
email: info@kurtkelly.com and/or info@livevideoinc.com

11000 Wilshire Blvd., 241971 Los Angeles, CA 90024 Tel: 310-925-2709 Fax: 610-885-2709 kurt@livevideoinc.com 

31550 Northwestern Highway, 110 Farmington Hills, MI 48334 Tel: 248-851-0664 xt 232 Fax: 248-851-9413 
bill@livevideoinc.com 
Kurt Kelly – Live Video, Inc. ipDTL https://ipdtl.com/aff/FpZTjt1n 
Kurt Kelly – Live Video, Inc. ISDN SPID1 = 32325622900101, SPID2 = 32325620070101
Represented by 
AGENT CONTACTS http://kurtkelly.com/voice-over-agents.html
Copyright © 2014 Live Video, Inc. – A Kurt Kelly Company, All Rights Expressly Reserved – All Formats








Actress Hattie Winston with Host Ron Brewington on ActorsE Chat

Watch Now: http://livevideoinc.com/watch/actress-hattie-winston-with-host-ron-brewington-on-actorse-chat
Read More: http://www.actorsentertainment.com/?s=live+video+inc


ActorsE Chat works its hardest to keep you informed of all the latest in Hollywood as well as everything that is happening globally in the entertainment industry.  The show is a co production of Live Video, Inc. and Pepper Jay Productions.  Hattie Winston was born on March 3, 1945 in Lexington, Mississippi, USA. She is an actress, known for The Electric Company (1971), Becker (1998) and Jackie Brown (1997). She is married to Harold Wheeler. They have one child.

Actress Hattie Mae Winston was born in Lexington, Mississippi, on March 3, 1945, to Selena Thurmond Winston and Roosevelt Love Winston. Winston was raised by her grandmother, Cora Thurmond, in nearby Greenville, Mississippi. Attending Washington Irving High School in New York City, Winston graduated in 1963; throughout her academic career she was an accomplished student and an exceptionally talented vocalist. Winston attended Howard University in Washington, D.C. after receiving a full voice scholarship.

Winston moved back to New York City after one year at Howard and enrolled in an actor’s group study workshop; success came quickly. In 1968, Winston became a replacement performer in Hair, in 1969 obtained a part in Does a Tiger Wear a Necktie?, and in 1970 was cast in The Me Nobody Knows, all of which were significant Broadway roles. In 1971, Winston was cast in a replacement role in Two Gentlemen of Verona. In 1983, Winston scored a starring role in the critically acclaimed Broadway play The Tap Dance Kid. Winston’s roles in To Take Up Arms and Up the Mountain earned her two Los Angeles Critics Drama-Logue awards; throughout her career, she received a variety of other theatrical honors, including two Obie Awards (for Mother Courage and The Michigan), CEBA Awards, and an Audelco Award for her contributions to the world of theater. Winston also worked as an independent producer and director, and was responsible for reviving Langston Hughes’s Black Nativity off-Broadway.

Winston worked extensively in the worlds of television and film; she had a regular role on the Emmy-award winning PBS-TV series The Electric Company, where she played Sylvia, in addition to playing Gloria Davis in the critically acclaimed series Homefront. Winston’s other television credits include Nurse, E.R., Port Charles, The Parent Hood, Malcolm & Eddie, The Smart Guy, Scrubs, and Becker. Winston’s film credits include Jackie Brown, Meet the Deedles, Beverly Hills Cop III, and Clint Eastwood’s True Crime.


Winston served as the national co-chair for the American Federation of Television and Radio Artists (AFTRA)’s Equal Employment Opportunities Committee. In 1993 and 1997, the National Black Theater Festival in Winston-Salem, North Carolina honored Winston with the designation of a “Hattie Winston Day.” Over the course of her career, Winston collected scripts and screenplays by African American writers, many of which remain unpublished; in 1998, she donated a collection of writing entitled the Hattie Winston African American Scripts and Screenplays Collection to the University of Louisville in Kentucky. In 2006, Winston participated in the reading “Slave Narratives: A Mighty, Mighty People” for Stories On Stage, a non-profit performing arts organization presenting popular local and national actors in dramatic readings of short fiction.



Kurt Kelly is "the Voice of Experience", he is also one of the most sought after interviewers in the industry as he gets to the heart of any interview.  With over 30 years inside the industry he has interviewed everyone from DC to Hollywood. More on Kurt http://www.imdb.com/name/nm3470753/?ref_=rvi_nm


The interview will be taped in the Pepper Jay Studios in the heart of Hollywood.  Pepper Jay broadcasts live 5 days per week from her studio bringing you the best inside view of Hollywood that the industry has to offer.  ActorsE Chat has had over 6 million international viewers, recently winning a Telly.  ActorsE has also had over 1200 celebrity guests from all corners of the industry.

ActorsE Chat is a co-production of Pepper Jay Productions and Live Video, Inc. The interview will be produced in the Pepper Jay Studios, live from the heart of Hollywood.  Pepper Jay http://www.imdb.com/name/nm1941244/?ref_=fn_al_nm_1 produces and directs ActorsE Chat live 5 days per week.  She keeps amazing content coming!
ActorsE Chat is Produced by Pepper Jay, Kurt Kelly, William B. Schaeffler, and Melissa English and is a Co-Production of Pepper Jay Productions, LLC http://www.pepperj.com/  and  Live Video, Inc. http://livevideoinc.com/services.html A Kurt Kelly Company http://kurtkelly.com/voice-over-artist.html



For inquiries, bookings, meetings and scheduling:
Tel: +1-310-925-2709
email: info@kurtkelly.com and/or info@livevideoinc.com

11000 Wilshire Blvd., 241971 Los Angeles, CA 90024 Tel: 310-925-2709 Fax: 610-885-2709 kurt@livevideoinc.com 

31550 Northwestern Highway, 110 Farmington Hills, MI 48334 Tel: 248-851-0664 xt 232 Fax: 248-851-9413 
bill@livevideoinc.com 
Kurt Kelly – Live Video, Inc. ipDTL https://ipdtl.com/aff/FpZTjt1n 
Kurt Kelly – Live Video, Inc. ISDN SPID1 = 32325622900101, SPID2 = 32325620070101
Represented by 
AGENT CONTACTS http://kurtkelly.com/voice-over-agents.html
Copyright © 2014 Live Video, Inc. – A Kurt Kelly Company, All Rights Expressly Reserved – All Formats










Thursday, September 4, 2014

Actor Reuven Bar Yotam with Host Judith Jones on ActorsE Chat

Watch Now: http://livevideoinc.com/watch/actor-reuven-bar-yotam-with-host-judith-jones-on-actorse-chat
Read More: http://www.actorsentertainment.com/?s=live+video+inc



Growing up as a boy during the 1940s and 1050s in Israel, before becoming a state, was a childhood that included living to survive the numerous attacks and massacres by the Arabs against the Jews. The English separated the Jews and Arabs and instigated hatred between them. The motto of the Arabs was to get rid of the Jews by throwing them into the sea. What was it like to grow up in such an environment?
Reuven spent many years in England studying at RADA and participated in international professional actors course directed by Sir Lawrence Olivier at the Old Vic.
The movies Reuven made in Israel, which are still legends today, Salamonico I and Salamonico II, the Father. Salamonico I screened at the Cannes Film Festival and Salamonico II, the Father screened at the Berlin Film Festival and won first prize for best picture and best actor.
After finding success in the theatre in Isreal, Reuven moved to the United States and found success in TV and Film, appearing in Casablanca, Taxi, Sadat, Hill Street Blues, Masada, MacGyver, Murder She Wrote, Seinfeld, and even appearing in the hugely successful Adam Sandler movie You Don’t Mess With The Zohan.


The interview will be taped in the Pepper Jay Studios in the heart of Hollywood.  Pepper Jay broadcasts live 5 days per week from her studio bringing you the best inside view of Hollywood that the industry has to offer.  ActorsE Chat has had over 6 million international viewers, recently winning a Telly.  ActorsE has also had over 1200 celebrity guests from all corners of the industry.

ActorsE Chat is a co-production of Pepper Jay Productions and Live Video, Inc. The interview will be produced in the Pepper Jay Studios, live from the heart of Hollywood.  Pepper Jay http://www.imdb.com/name/nm1941244/?ref_=fn_al_nm_1 produces and directs ActorsE Chat live 5 days per week.  She keeps amazing content coming!
ActorsE Chat is Produced by Pepper Jay, Kurt Kelly, William B. Schaeffler, and Melissa English and is a Co-Production of Pepper Jay Productions, LLC http://www.pepperj.com/  and  Live Video, Inc. http://livevideoinc.com/services.html A Kurt Kelly Company http://kurtkelly.com/voice-over-artist.html

Key words: Animation, Berland Casting, commercials, Directing, Film, Hollywood, Icon, Kurt Kelly, Pepper Jay Productions, Producing, Talent, Terry Berland,

For inquiries, bookings, meetings and scheduling:
Tel: +1-310-925-2709
email: info@kurtkelly.com and/or info@livevideoinc.com

11000 Wilshire Blvd., 241971 Los Angeles, CA 90024 Tel: 310-925-2709 Fax: 610-885-2709 kurt@livevideoinc.com 

31550 Northwestern Highway, 110 Farmington Hills, MI 48334 Tel: 248-851-0664 xt 232 Fax: 248-851-9413 
bill@livevideoinc.com 
Kurt Kelly – Live Video, Inc. ipDTL https://ipdtl.com/aff/FpZTjt1n 
Kurt Kelly – Live Video, Inc. ISDN SPID1 = 32325622900101, SPID2 = 32325620070101
Represented by 
AGENT CONTACTS http://kurtkelly.com/voice-over-agents.html
Copyright © 2014 Live Video, Inc. – A Kurt Kelly Company, All Rights Expressly Reserved – All Formats








Voice Actress Rachel Fulginiti with Cerris Morgan-Moyer on ActorsE Chat




Rachel's voice has been everywhere, from Kia, Target, McDonald's, Albertsons, CVS, eHarmony and many other fortune 100 companies.  She has a down to earth voice which is witty, funny and inspiring.  She also gives a great read every time and promises to inspire you with her witty humor.




She has a very strong background in the world of acting which allows her to be very engaging.  She went to the University of New Hampshire and then went on to get her Master's ay NYC.  While she was there she was involved in comedy, voice over, and all kinds of acting.  She finally made the transition to Los Angeles where she then began doing voice-over.  She also does many kinds of audiobook narration and loves becoming the embodiment of the characters she portrays.



The interview will be taped in the Pepper Jay Studios in the heart of Hollywood.  Pepper Jay broadcasts live 5 days per week from her studio bringing you the best inside view of Hollywood that the industry has to offer.  ActorsE Chat has had over 6 million international viewers, recently winning a Telly.  ActorsE has also had over 1200 celebrity guests from all corners of the industry.

ActorsE Chat is a co-production of Pepper Jay Productions and Live Video, Inc. The interview will be produced in the Pepper Jay Studios, live from the heart of Hollywood.  Pepper Jay http://www.imdb.com/name/nm1941244/?ref_=fn_al_nm_1 produces and directs ActorsE Chat live 5 days per week.  She keeps amazing content coming!
ActorsE Chat is Produced by Pepper Jay, Kurt Kelly, William B. Schaeffler, and Melissa English and is a Co-Production of Pepper Jay Productions, LLC http://www.pepperj.com/  and  Live Video, Inc. http://livevideoinc.com/services.html A Kurt Kelly Company http://kurtkelly.com/voice-over-artist.html

Key words: Animation, Berland Casting, commercials, Directing, Film, Hollywood, Icon, Kurt Kelly, Pepper Jay Productions, Producing, Talent,Terry Berland,

For inquiries, bookings, meetings and scheduling:
Tel: +1-310-925-2709
email: info@kurtkelly.com and/or info@livevideoinc.com

11000 Wilshire Blvd., 241971 Los Angeles, CA 90024 Tel: 310-925-2709 Fax: 610-885-2709 kurt@livevideoinc.com 

31550 Northwestern Highway, 110 Farmington Hills, MI 48334 Tel: 248-851-0664 xt 232 Fax: 248-851-9413 
bill@livevideoinc.com 
Kurt Kelly – Live Video, Inc. ipDTL https://ipdtl.com/aff/FpZTjt1n 
Kurt Kelly – Live Video, Inc. ISDN SPID1 = 32325622900101, SPID2 = 32325620070101
Represented by 
AGENT CONTACTS http://kurtkelly.com/voice-over-agents.html
Copyright © 2014 Live Video, Inc. – A Kurt Kelly Company, All Rights Expressly Reserved – All Formats









Lake Eerie Movie / Le’ Reverie with Host Christie Philips on ActorsE Chat

Read More: http://www.actorsentertainment.com/?s=live+video+inc
Watch Now: http://livevideoinc.com/watch/lake-eerie-movie-lersquo-reverie-with-host-christie-philips-on-actorse-chat


Lake Eerie Movie – Information and Logline
Savage Beast Films and Solid Weld Productions presents Lake Eerie. Lake is a Thriller/ Sci-Fi Independent Feature Film, with an original and unique story line. The direction for Lake Eerie was inspired by classic horror films, such as The Shinning and Rosemary’s Baby. We are currently in post-production and in negotiations with distributors. Production was conducted in October 2013 in LaSalle, Michigan for 21 days of principle photography. Starring Lance Henriksen (Aliens), Betsy Baker (The Evil Dead), Marilyn Ghigliotti (Clerks), and Al Snow (WWE, Alice D).
Logline:
Lake Eerie is about a young widow, who moves into an old house on Lake Erie to recover from the sudden loss of her husband; however, she soon discovers a dark secret and that she is not alone in the house.
Tagline: A dark secret locked away…will soon be discovered.
Fun Facts to Know About the Filming Location for Lake Eerie:
We shot Lake Eerie in an old lake house that is actually HAUNTED! We hired 3 teams of ghost hunters who captured proof that the house is in fact haunted, and we have behind the scenes footage from production coming soon! For future updates on the project, please like our Facebook fan page to see the paranormal activity captured in the haunted lake house.
The haunted lake house was built in 1918, and still has all of the original furniture from the 1920′s. It is like going back in time when walking in the house. It is believed that there are multiple ghosts residing there.
Le’ Reverie was chosen by Meredith and Chris Majors to write and to sing the theme song for the Lake Eerie Movie.

Le’ Reverie’ CD, DARK SYMPHONY, is an amazing journey through Symphony, Rock , Metal and Progressive Rock and the single won the Award for “Breakout Single of the Year” by the Los Angeles Music Awards. This Goth Band Received Their Award on the Red Carpet At Paramount Pictures Studios in Hollywood, CA.




The interview will be taped in the Pepper Jay Studios in the heart of Hollywood.  Pepper Jay broadcasts live 5 days per week from her studio bringing you the best inside view of Hollywood that the industry has to offer.  ActorsE Chat has had over 6 million international viewers, recently winning a Telly.  ActorsE has also had over 1200 celebrity guests from all corners of the industry.

ActorsE Chat is a co-production of Pepper Jay Productions and Live Video, Inc. The interview will be produced in the Pepper Jay Studios, live from the heart of Hollywood.  Pepper Jay http://www.imdb.com/name/nm1941244/?ref_=fn_al_nm_1 produces and directs ActorsE Chat live 5 days per week.  She keeps amazing content coming!
ActorsE Chat is Produced by Pepper Jay, Kurt Kelly, William B. Schaeffler, and Melissa English and is a Co-Production of Pepper Jay Productions, LLC http://www.pepperj.com/  and  Live Video, Inc. http://livevideoinc.com/services.html A Kurt Kelly Company http://kurtkelly.com/voice-over-artist.html

Key words: Animation, Berland Casting, commercials, Directing, Film, Hollywood, Icon, Kurt Kelly, Pepper Jay Productions, Producing, Talent, Terry Berland,

For inquiries, bookings, meetings and scheduling:
Tel: +1-310-925-2709
email: info@kurtkelly.com and/or info@livevideoinc.com

11000 Wilshire Blvd., 241971 Los Angeles, CA 90024 Tel: 310-925-2709 Fax: 610-885-2709 kurt@livevideoinc.com 

31550 Northwestern Highway, 110 Farmington Hills, MI 48334 Tel: 248-851-0664 xt 232 Fax: 248-851-9413 
bill@livevideoinc.com 
Kurt Kelly – Live Video, Inc. ipDTL https://ipdtl.com/aff/FpZTjt1n 
Kurt Kelly – Live Video, Inc. ISDN SPID1 = 32325622900101, SPID2 = 32325620070101
Represented by 
AGENT CONTACTS http://kurtkelly.com/voice-over-agents.html
Copyright © 2014 Live Video, Inc. – A Kurt Kelly Company, All Rights Expressly Reserved – All Formats


Voiceover Mastery Series in Istanbul with Live Video, Inc., Karmasik Ses and Dialog

A Collaboration of Mass Proportions Live Video, Inc., Karamasik Ses, and Dialog

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Voiceover Mastery Series From The Best of Eurasia: Live Video, Inc., Karmasik Ses, and Dialog: All an Artist Will Ever Need



Complete Mastery over a talent means you understand everything about it from soup to nuts.  If you have thought about entering the voice over world, there is nothing better than to learn everything that there is to know about the art.  For the first time ever in September, 2014 there will be a collaboration between Live Video, Inc., Karamasik Ses Productions, and Dialog Group in Istanbul.  We will be teaching you in a four day session everything there is to know about the complete mastery of the voice over industry.


As an artist in a viral world, you must understand your image, your voice, the market, and the art of social promotion. The world of technology is not what it was even five years ago, come and learn all the latest updates to the industry. Learn how to book jobs, get paid, and bring customers back every time.  Learn how to grow your business with the best in the industry and get clients from the fortune 500.
The classes will be available virtually as well as face to face allowing you to participate from any part of the world.  Join us for an exclusive event that will help you dominate your artistic career and increase your productivity!


 

Copyright © 2014 Live Video, Inc. All rights reserved.
Our mailing address is:
31550 Northwestern Highway, Suite 110
Farmington Hills, MI 48334-2572

11000 Wilshire Blvd.,
#241971
Los Angeles, CA 90024

Contact Us:

Info@Livevideoinc.com

310-279-9205

ISDN: SPID1 = 32325622900101, SPID2 = 32325620070101



Written By: Melissa English and Jamilah Birdsong

Edited by: The Live Video, Inc. Editing Staff


AN INTRODUCTION TO THE GAME OF CREDIT

AN INTRODUCTION TO THE GAME OF CREDIT



by Eric Shaw

Welcome to the Game of Credit, in which every carefully considered move around the game board can spell business success or failure.

In the credit game, there's no doubt that how you play determines whether you win or lose. If you don't play correctly or if you don't understand the rules, if you don't use the right tools or if you don't hire the right people, you can't win, which means that what you lose is your business.

Let's be honest--you go into business for yourself for two primary causes--one is personal, the other is to make a profit. To accomplish the latter, you must implement an efficient management system that will yield a positive cash flow--that's your highest priority.

But what is it that maximizes your accounts receivable collateral, which you'll need to do in order to borrow, and increases your cash flow? It's the rules, policies and standards you put in place in your business! Those rules are part of the Game of Credit, and following them will lower the turnover rate of your receivables, reduce your bad debt, and limit your risk.

The Game of Credit teaches business owners how to "think like a lender" in order to maximize the value of their accounts receivable collateral and improve cash flow.

Remember: The rewards of success are many; so are the consequences of failure.

Scoring a Win in the Game of Credit: Put Your Game Piece on START



The old adage, "It's not whether you win or lose, but how you play the game," may be all right for sports, but in the credit game there is no doubt that how you play the game determines whether you win or lose.

As you go around the board playing the Game of Credit, you'll notice that more questions are raised and more answers suggested. You'll also see how when it comes to your business, dealing with credit and collections is like death and taxes--they're inevitable.

But before you begin, you must make an honest assessment of your situation. Do you have a business plan? A business plan is a written statement that outlines the goals of your business and the strategies needed to help you achieve those goals.

To formulate your business plan, you need to take stock of your company's strengths, weaknesses, goals, capabilities and resources. These assessments must be completed before you can begin to formulate the strategy that will enable you to win at the Game of Credit.

The following questions will get you started as you gather the information you need to evaluate your company's situation.

What leverage does your product have in the marketplace? If your product faces strong competition or if supply exceeds demand, the credit policies required are much different from those needed in a situation in which your product has less competition and more leverage.

Do you understand the relationship between credit policies and sales or between credit policies and cash flow? Do you understand the requirements of your lender? (Don't forget the Golden Rule: The one with the gold makes the rules.)

Do you have the right personnel? Do you communicate your needs and desires to them? Often, one of the truest barometers of business disaster lies in the lack of communication between the credit department and the sales staff. Do you provide them with the appropriate training and the correct tools they need to create and implement the best policies?

Are all of your employees, not just your management personnel, aware of your business plan--your goals and the strategies you intend to implement to achieve those goals? Your plans can only be followed through on successfully if your personnel are as committed as you are to your company's success.

Once you've asked yourself the appropriate questions, you then must assimilate that information into your company strategy. Formulate what changes must be made, decide what areas of your business need strengthening and then implement all your plans to increase cash flow through better credit management.

However, these are only a few of the elements that make up the Game of Credit. That's why it's imperative that the rules of the game be utilized at all times. If you don't learn the rules and acknowledge their usefulness, your bad debt will increase. Bankers and financial institutions won't give your company any consideration when you need to borrow, because your bad debt will reflect bad management and make your company a bad risk.

This can be a challenging game, but one that can be played well and, in fact, must be played well in order to win.

For more information about how to effectively manage your credit and collections departments, call New York Credit at (310) 827-0076.